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Professional Profile
The debate about the
line between
creativity and
commerce is an old
one. Every now and
then, the line is
blurred by an
individual that only
sees innovation and
excellence as the
way to achieve both
creative expression
and business
success. Yvonne E.
White is just such a
person.
Yvonne is now a much
sought after
provocateur of event
styling, as well as
lifestyle
furnishings maven.
She is infusing her
lifestyle philosophy
into a collection of
products that are
taking the custom
furnishing industry
by storm. The
result is a company
that fluidly
reflects her love
for exotic beauty,
practical
functionality and
hand craftsmanship.
Signature candles,
furniture,
accessories and
one-of-a-kind
selections make up a
collection that
excites the and
well being palette.
Backstory
Yvonne credits
her mother, who
entertained
regularly in their
home, and her late
godfather, celebrity
chef, Roy Schultz,
for the instinct and
skills acquired
which have propelled
her to the top of
her profession in
the party planning
industry. Since her
first client,
Natalie Wood, in
1980, and her first
major solo event for
Rick Springfield at
the tender age of
18, Yvonne's
business flourished
as the secret of
celebrities and top
executives.
However, such
positive visibility
catapulted Yvonne to
expand her brand
even further as
Lifestyle
Consultant, Event
Coordinator,
National
Correspondent and
Media Personality.
Producing
high-powered events
for large groups
cultivated a real
need for amazingly
designed furnishings
that were
practical. Yvonne
believes, "Anyone
should be able to
put together a
fabulous space for
entertaining in
under an hour, with
clean up being just
as effortless." Her
love of design and
creating brings into
being truly
remarkable pieces
that are super
functional, gorgeous
and command room
presence. Yvonne
believes, "Style
doesn't have to be
complicated to be
beautiful and
useful."
Transition
Nearing the 25
year mark of her
event planning
career, Yvonne
decided to expand
her unique ideas
into actual products
under her own label.
With the help of
some very supportive
associates, Yvonne
launched her own
line in the fall of
2006. She's
developed amazing
works that are hand
crafted, "Green
Friendly" and
visually
captivating.
Inspiration for many
of the pieces in her
collection have come
from a vast pallet
of antiquities and
modern practicality
that works. Yvonne
is very proud of the
fact that The Yvonne
E. White Collection
is crafted globally,
as well as in the
USA.
Armed with her
devout appreciation
of ancestry,
Yvonne's designs
also originates
designs from her
antique studio
drafting table and
her personally
discovered treasures
in far off places
around the world,
from Los Angeles to
Barcelona. Her
philosophy is to
‘savor everything
that surrounds you,
engaging all the
senses to celebrate
each moment of every
day.'
Now
Enter Juliannah
Richmond, a matching
passion for beauty,
decor and business.
These two women are
building a new
brandspace that
encompasses all of
Yvonne's
sensibilities and
Juli's love for
empowering others
with solid beautiful
furnishings.
Yvonne is embracing
her partner's new
energy with a vigor
that will advance
her vision for
something they
have coined, JEXYTM,
the personification
of ECO SEXYTM
Living. The brand is
expanding to the
internet in a big
way, offering an
extensive selection
of her collection
and a new showroom
location that will
continue to allow
clients to
intimately
experience Yvonne in
her domain,
surrounded by "Green
Friendly" heritage,
beauty and
practicality. |
